If you build it; they will come. Build a better mouse trap and the world will beat a path to your door. Clichés to be sure, but very true in the technology world. Research in Motion discovered this when they came out with the Blackberry and signed up users in droves. Now AT&T is reaping the benefits of its exclusive deal with Apple to sell the iPhone domestically. In a recent study by Rubicon Consulting, an astounding 47% of iPhone buyers had switched carriers to buy Apple’s red hot phone. Additionally, iPhone users spent almost $20 a month more on their monthly service then other cell phone users. Taking customers away from competitors has always been difficult in the cell phone industry, but AT&T is showing that if you have the right phone people will switch in huge numbers.
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